/EVENT SCHEDULE

Registration for Threads of Success provides access to any of the sessions and events outlined below. Sessions are offered on Saturday, October 24 and Sunday, October 25. ​Additional events and features offered Friday, October 23 through Monday, October 26. See schedule below for details. 

The icons located to the left of each breakout session title indicate the Focus Track to which it belongs. Morning keynote sessions, luncheon keynote sessions, and other events are open to all Threads of Success attendees. 

ALL

TRACKS

RETAILERS/

INVENTORS

WRITERS/

TEACHERS

PATTERN

DESIGNERS

FABRIC

DESIGNERS

FRIDAY, OCTOBER 23

8:30 - 9:15 AM

SCHOOLHOUSE SERIES 

Optional Quilt Market event for an additional fee

International Quilt Market’s popular Schoolhouse Series continues in an exciting, information-filled forum for manufacturers, publishers, and retailers to present new products and techniques. Spend an unhurried the day before Quilt Market and Threads of Success open, rotating among the presentations. This event is open to Threads of Success attendees for an additional $30 fee. Please note: This does not include a boxed lunch. 

6 - 7:30 PM

WELCOME EVENT

with Cheryl Sledboda

Free and open to all Threads of Success attendees

Kick off your time at Threads of Success with our Welcome Event on Friday evening! You'll have the chance to meet and network with fellow attendees and presenters. More information to come. 

SATURDAY, OCTOBER 24

8:30 - 9:15 AM

MORNING KEYNOTE SESSION AND COFFEE

Speaker to be announced at a later date

9:30 - 10:15 AM

MAKE THE MOST OF MARKET

with Morna McEver Golletz

Start your time at Market effectively with clarity on why you came, what you need to accomplish, and how to get it done. Includes an Intention Strategizer Tool.

WHEN TO SAY YES AND WHEN TO PUNT

with Kimberly Einmo

Everyone needs to start somewhere and most times, the place to begin is by saying YES to opportunities which will inevitably cross your path. Most times, it's best just to say "yes," and then figure it out. But there are also times you may need to turn down a request. It can be difficult to discern the difference between the two options. Speaking from more than 25 years of experience in the quilting industry, Kimberly will share her experiences for jumping in head first and figuring it out as you go. The journey to success isn't always a straight path and there will certainly be detours along the way. But sometimes, those detours are the best thing to ever happen you! Enjoy practical advice and more encouragement than you can imagine as you prepare to make your own big leap into the industry.

ON WRITING

with Teri Lucas

Writing in the quilt world is as unique as the quilts we make, from patterns and magazines, to blogs and books. We'll cover tips and approaches to achieving your writing goals.  

TAX CONSIDERATIONS AND ENTITY STRUCTURE

with Gene Reynolds

How to choose which entity structure is right for your business. Discuss tax implications and considerations for your business.

FIRST STEPS IN FABRIC DESIGN: MAKE THE JOURNEY

with Matthew Pridemore

Starting a new endeavor can be intimidating. Be willing to take those first steps. Learn some tips and tricks to get your creativity flowing with the goal of creating your own fabric line. Find the way that you work best. 

PLAN - DO - SUCCEED I: HOW TO CREATE A BUSINESS PLAN

with Nancy Sauer

This class will introduce fabric arts entrepreneurs to the basics of successful business plans. Topics covered will include: business concept definition, market analysis, operations, supply chain and contingencies, human resources, financials, and marketing. 

10:25 - 11:10 AM

USING FACEBOOK GROUPS FOR FUN & PROFIT

with Ebony Love

There's more to Facebook than cat videos and ads! Learn other ways to engage with your audience and create superior customer experiences by creating a supportive and fun community where they can interact with each other and with you.

LEGAL ISSUES IN STARTING A BUSINESS

with Ricardo Gonzalez

Are you a start-up company or new entrepreneur? Curious to know about common legal issues that occur when starting a business? Learn the issues before you begin.

10,001 - YOUR BIG INVESTMENT

with Natalie Barnes

You have your own strengths, now it's time to become the very best version of yourself. Join Natalie as she helps you outline your strategy. It's not just putting in your 10,000 hours...it's knowing what to do when you hit 10,001.

11:20 AM - 12:05 PM

KEYNOTE SESSION AND LUNCH

with Cheryl Sleboda

12:15 - 2:15 PM

HOW TO START AS A FREELANCE DESIGNER

with Heidi Pridemore

Pridemore will share her knowledge gained during 20+ years working as a freelancer in the quilting industry. She will cover creating a pricelist, working with clients, and other tips on setting up your own design business.

FREE PUBLICITY AND MARKETING STRATEGIES ON TV

with Jan Doyle

Produce, write and host your own TV shows for cable and YouTube. We will cover the basics, and develop an action plan. Leave with ideas, techniques, and tools to create your own show for self-promotion, and how-to videos for your website, blog, etc.

JUST WANNA TRADEMARK: WHY, HOW, AND NOW

with Elizabeth Townsend Gard

Filing a trademark application with the USPTO is probably the most important thing a young business can do. This class will teach you about choosing your name, researching whether the name is available, and how to start to filling out the form at the USPTO yourself! Don't wait!! Don't invest time in a name you can't use. And of course, there's the issue of hashtags. Law is not scary. Come learn about trademarks.

2:30 - 3:15 PM

3:25 - 4:10 PM

BETTER QUILT PHOTOS NOW!

with Meg Cox

Quilts may be inanimate, but that doesn't mean they're easy to photograph. Based on her own experiences and interviews with top quilt photographers and bloggers, Cox shares tips, tricks and gear that will make your quilts shine. She'll tell you why your cell phone camera won't cut it, and how to shoot both "formal" quilt portraits and more casual shots for social media. 

YOU'VE LAUNCHED YOUR ONLINE CLASS - NOW WHAT? 

with Ebony Love

You've managed to get your course off the "someday" list, but now you're panicked about what comes next. Post launch, you have at least four essential steps to take to ensure your success and future-proof your course development and delivery activities.

COPYRIGHT & FAIR USE FOR CREATIVE BUSINESSES

with Elizabeth Townsend Gard

Copyright is the key law that protects creative works. Learn how to protect your work, use fair use, and make sure you work is protected under the law. We also go over notice-and-take down, litigation, and Creative Commons licensing -- all key elements for running a successful creative business.

4:20 - 5:05 PM

"SOCIAL" MEDIA ANXIETIES

with Sue O'Very

Does social media deplete your energy or slow down your daily workflow? Are you finding it difficult to come up with new topics, time to post or keep your audience engaged? Sue will share you top tricks to keeping that "Social" media in check so you don't become anti-Social.

TEACH IT!

with Linda J. Hahn

Explore the different avenues of teaching: Shops, Guilds, Shows, Retreats. There are different requirements, preparation and profits for each. Linda discusses submissions, contracts, invoices, shipping, cancellations, supply lists and more!

WHAT MAKES A GREAT PATTERN: TIPS ON PATTERN WRITING

with Heidi Pridemore

What goes into a great pattern so that it is clear and easy to follow. Learn pattern development from start to finish, including tips on figuring yardages, creating illustrations and developing custom formats.

SATURDAY, OCTOBER 24

MORNING KEYNOTE SESSION AND COFFEE:

YOUR BRAND IDENTITY

with Heidi Kaisand

8:30 - 9:15 AM

9:30 - 10:15 AM

TEN TIPS FOR TRAVELING TEACHERS: MAKING THE MOST OF YOUR WORKSHOPS

with Teresa Coates

Learn how to prep for, pack and present workshops that are far from home. Whether you are working with a quilt shop, a local guild and a regional event, there is more than just showing up when you are teaching on the road. Get the inside scoop on how you can make the most of your travel schedule and leave your students satisfied and empowered. 

BECOMING THE EXPERT

with Sue O'Very

How does anyone become an expert in the industry? Especially in a niche market like the home sewing world? Sue will help you explore what it means to be an expert and how you can become one. 

BRANDS, RELATIONSHIPS, AND NOT SO RANDOM THOUGHTS

with Rhonda Pierce

Burst your solo entrepreneur comfort zone by accelerating your marketing mileage, sales, and credibility with strategic steps towards working with established brands. Plus, a few thoughts on industry "success." Leave class inspired to create your business future.

10:25 - 11:10 AM

PLAN - DO - SUCCEED II: BUSINESS PLAN RESILIENCE

with Nancy Sauer

Burst your solo entrepreneur comfort zone by accelerating your marketing mileage, sales, and credibility with strategic steps towards working with established brands. Plus, a few thoughts on industry "success." Leave class inspired to create your business future.

SHOW BOOTHS - ARE YOU SELLING A PRODUCT OR SELLING A BRAND?

with Cathy Wiggins

Getting noticed AND remembered on a packed show floor is the key to future success. Cathy offers tips and tricks for making the best first impression and for building a customer base of repeat business from a tradeshow booth.

FINDING YOUR NICHE: WHERE DO I FIT IN?

with Kimberly Einmo

When you're trying to establish yourself in this industry, it can be difficult to know where you fit in. Let Kimberly offer practical suggestions for establishing your own unique imprint. With options to guide you, including networking, creative opportunities, and making a name for yourself, Kimberly will share tried and true ideas to help you define your talents.

11:20 AM - 12:05 PM

COLLABORATION IS A TWO-WAY STREET

with Natalie Barnes

Collaboration is a two way street. We'll talk about developing strong peer collaborations, as well as industry collaborations. Natalie will outline successful collaboration examples and give you tools to both manage and evaluate your endeavors.  

LEGAL ISSUES IN SOCIAL MEDIA AND BRANDING

with Ricardo Gonzalez

Do you use social media to advertise products, market yourself, solicit or share ideas? Are you curious about protecting your brand on social media? Come learn to dos and don'ts.  

FIVE KEY PROMOTIONS FOR EVERY BOOK (OR PRODUCT) LAUNCH

with Ebony Love

When you're planning a book launch, there are five key promotions you should consider having to drive awareness, interest, and sales. In this class, we'll explore the components of each key promotion and review tips for implementing them successfully.

12:15 - 2:15 PM

KEYNOTE SESSION AND LUNCH

with Tula Pink

2:30 - 3:15 PM

SUCCESS AFTER THREADS OF SUCCESS

with Morna McEver Golletz

Ever go to a workshop, get home and then not take action. This workshop is for you. Learn proven strategies to take what you learn, what you collected, and turn it into results.

CREATING MULTIPLE SERIES ON YOUR YOUTUBE CHANNEL

with Sue O'Very

Now that you have your YouTube channel how do you keep your audience engaged? Maybe it's time to put a new spin on one of your techniques, maybe it's time to create an entirely new segment or better yet, an brand new series. Sue will show you the pros and cons of stepping into the next level of YouTubing and how to keep growing without losing your original vision.

TRANSITIONING TO QUILT PROFESSIONAL

with Linda J. Hahn

Sometimes its the finer points which are at times overlooked or taken for granted that can make a difference whether you are hired or taken serious. Let's explore some of those points!!

3:25 - 4:10 PM

MARKET IN THE REARVIEW MIRROR

with Annie Smith

Everyone has expectations of their Market experiences -- to be wildly successful with more orders than you can process and earning loads of money. Learn what a successful Market really looks like and how you can prepare for success.

GET ON THE HOT SEAT: IMPROVE YOUR MEDIA KIT

with Ebony Love

Do you have a media kit, but aren't sure how to use it to make your brand & personality shine? Maybe your stats aren't where you want them to be, or you're not sure if it reflects the partnerships you know you can create. We'll select 2-4 anonymized media kits submitted by attendees and recommend suggestions for improvement that can help you achieve your goals. No matter what: everyone will leave with ideas they can apply immediately to further develop their media kit.

PRO TIPS FOR GETTING YOUR QUILT WRITING PUBLISHED

with Meg Cox

Whether you want your writing to appear in print or online, there are lots more outlets than you may realize.  This expert will divulge who publishes what, how to write a proposal, dos and don't of your final article and more. Plus a list of outlets and contacts. 

4:20 - 5:05 PM

KEEP THE MOMENTUM

with Sue O'Very

Now that you've started your business - how do you keep the momentum going? Do you feel overwhelmed with constantly coming up with new things or trying to put a twist on older things? Sue will share your tried and true tips of keeping that momentum going so you can keep growing your audience. 

CREATING A SOCIAL MEDIA STRATEGY

with Morna McEver Golletz

It's easy to get overwhelmed by all the social media choices. Learn how to focus on the right channel and use it effectively while you are at Market and after.

This will go over the five basic types of intellectual property: copyright, patents, trademarks, trade secrets, and right of publicity. It is aimed at what do you need to start thinking about as a designer, writer and retailer about these areas of the law. Law is fun, not scary.  

MONDAY, OCTOBER 26

8:30 - 9:15 AM

PANEL PRESENTATION AND COFFEE

9:30 AM - 3 PM

MARKET GUIDES AND MARKET SHOW FLOOR ACCESS

9:30 - 9:45 AM: Meet Your Market Guide

9:45 - 11:45 AM: Quilt Market Show Floor Access

Noon - 12:15 PM: Brief Q&A with Market Guides

12:15  - 3 PM: Quilt Market Show Floor Access

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