/EVENT SCHEDULE

Registration for Threads of Success provides access to any of the sessions and events outlined below. Sessions are offered on Saturday, October 26 and Sunday, October 27. ​Additional events and features offered Friday, October 25 through Monday, October 28. See schedule below for details. 

The icons located to the left of each session/event title indicate the Focus Track to which it belongs. The "All Tracks" icon indicates that a session/event is appropriate for any Threads of Success attendee. 

ALL

TRACKS

RETAILERS/

INVENTORS

WRITERS/

TEACHERS

PATTERN

DESIGNERS

FABRIC

DESIGNERS

/FRIDAY, OCTOBER 25

 
10:00 AM - 6:00 PM

QUILT MARKET SCHOOLHOUSE SERIES

Optional event (Additional Fee)

Schoolhouse Series is an exciting, information-filled forum for manufacturers, designers, publishers, and retailers to present new products and techniques. Schoolhouse Series includes more than 250 sessions offered over the course of the day, with 20-25 offered each 15 or 30 minute interval. Schoolhouse takes place from 10 am-6 pm on Friday, October 25, 2019. Threads of Success attendees may attend this popular Quilt Market event for an additional fee of $30. To enroll for this event, select the appropriate option during registration. 

6:00 - 7:30 PM

EVENING EVENT:

DRINKS, WELCOME & NETWORKING 

with Charlotte Angotti

It’s the best seat in the house! Take in an expansive terrace view overlooking Discovery Green as you enjoy light snacks/cash bar, and socialize with session presenters and fellow Threads of Success attendees. It’s your official welcome to the event, and the beginning of a tremendous networking opportunity. Be sure to bring lots of business cards for swapping! Industry veteran Charlotte Angotti will be our emcee as we kick off the weekend with a casual, light-hearted evening of fun. 
 

/SATURDAY, OCTOBER 26

 
8:30 - 9:15 AM

KEYNOTE SESSION:

TURNING DREAMS INTO SUCCESS STORIES ONE STITCH AT A TIME

with Ricky Brooks

Almost every success story begins as a dream. Many have a creative gift or ability that they dream of becoming a success story, but “the start” stops them! To reach your destination (success) you must first START your journey.

9:30 - 10:15 AM

SUCCESS STORIES: SECRETS OF THOSE WHO MADE IT BIG IN QUILTING

with Meg Cox

This fun and practical talk and slideshow outlines what traits and strategies brought success to A-listers in this industry. There is much to be learned from these trailblazers. Some of the careers highlighted are those of bold face names, but some of the most successful are not household names. 

IS WRITING A BOOK RIGHT FOR YOU?

with Jennifer Keltner

New to publishing? Get expert tips and advice from Jennifer Keltner, Chief Visionary Officer of quilt-book publishing company Martingale. Learn about publishing models, pitches, and proposals, and how publishing a book can help develop your career as a designer.

BRANDS, RELATIONSHIPS, AND NOT-SO-RANDOM THOUGHTS

with Rhonda Pierce

Burst your solo entrepreneur comfort zone by accelerating your marketing mileage, sales, and credibility with strategic steps towards working with established brands. Plus, a few thoughts on industry "success." Leave class inspired to create your business future.

10:25 - 11:10 AM

MAKING THE MOST OF MARKET

with Morna McEver Golletz

Start your time at Market effectively with clarity on why you came, what you need to accomplish, and how to get it done. 

FINANCIAL AND TAX CONSIDERATIONS FOR ENTREPRENEURS

with Gene Reynolds

An overview of entity choices, income tax considerations for entrepreneurs, accounting technology options, and record keeping requirements.

GOING FULL TIME: TRANSITIONING TO YOUR NEW DAY JOB

with Cheryl Sleboda

Plan your transition to working for yourself. Make a course of action with what it will take to follow your heart AND pay the bills. Learn what you need to do to finally go full time with your dreams.

11:20 AM - 12:05 PM

RUNNING YOUR OWN RACE: ONLY YOU CAN BE YOU!

with Natalie Barnes

While Natalie may have a firm belief that "we all get there together" she will also be the first to tell you that “only you can be you.” Join this inspiring designer as she provides encouragement and enlightenment about being a part of the quilting industry—how to nurture your own "voice" and let your light shine! Learn to walk into the room standing tall, with fellow designers by your side instead of competing for your place.

INTELLECTUAL PROPERTY ROADMAP AND STRATEGY SESSION: OVERVIEW

with Elizabeth Townsend Gard

This session looks at strategies for thinking about your intellectual property as a creative person—as you build your business. Examine the basic steps of naming your company, protecting your brand, NDAs, copyright registrations, and basic contracts. The goal is to begin to think of the language you need to build your company, your products, and your brand, and what legal steps you should be aware of as you do so.

PARTY IN THEIR MAILBOX!

with Ebony Love

Make your business stand out for your customers by making their buying experience special and fun. Get practical ideas for delighting your customer from the moment they click "Buy" on your website to the time their purchase arrives in their (virtual or physical) mailbox.

12:15 - 2:15 PM

LUNCHEON SESSION:

HOW TO GET FROM WHERE YOU ARE TO WHERE YOU WANT TO BE

with Margaret Moorehead

Discover the #1 principle for gaining control of your life and your results as you find your inner GPS. Learn how to steal back power from the people, circumstances, and events that are making it impossible for you to move forward. Discover the most powerful success equation that will help you guarantee a positive outcome in any situation, every time.

2:30 - 3:15 PM

WHERE DO I FIT IN? FINDING YOUR NICHE

with Kimberly Einmo

When you're trying to establish yourself in this industry, it can be difficult to know where you fit in. Let Kimberly offer practical suggestions for establishing your own unique imprint. With options to guide you, including networking, creative opportunities, and making a name for yourself, Kimberly will share tried-and-true ideas to help you define your talents.

INTELLECTUAL PROPERTY ROADMAP AND STRATEGY SESSION: PATENTS

with Elizabeth Townsend Gard

What is a patent?  How do you apply for a patent?  What happens if someone accuses you of infringing on someone else's patent?  We will teach basic “prior art searching” as part of the session, and also talk about pro bono clinics for patents around the country.

WHAT MAKES A GREAT PATTERN: TIPS ON PATTERN WRITING

with Heidi Pridemore

What goes into a great pattern so that it is clear and easy to follow? Learn pattern development from start to finish, including tips on figuring yardages, creating illustrations, and developing custom formats.

3:25 - 4:10 PM

BETTER QUILT PHOTOS NOW!

with Meg Cox

Quilts may be inanimate, but that doesn't mean they're easy to photograph. Based on her own experiences and interviews with top quilt photographers and bloggers, Cox shares tips, tricks, and gear that will make your quilts shine. Learn why your cell phone camera won't cut it, and how to shoot both formal quilt portraits and more casual shots for social media.

SIX THINGS I WISH I'D DONE EARLIER IN MY CREATIVE BUSINESS

with Morna McEver Golletz

It's easy to look at someone further along the business path and wonder why you aren't there. Give yourself a break and stop the comparison. Learn what Morna wishes she had done earlier to accelerate her success and take those tips with you.

DIVERSIFICATION TO MAXIMIZE PROFITS

with Linda J. Hahn

Traveling teacher, pattern designer, fabric designer, magazine contributor, award-winning author of multiple books, and occasional longarm quilter—Linda shares how to maximize your profits through diversification.

4:20 - 5:05 PM

TEACH IT!! 

with Linda J. Hahn

Explore the different avenues of teaching—shops, guilds, shows, retreats—there are different requirements, preparation, and profits for each. Linda discusses submissions, contracts, invoices, shipping, cancellations, supply lists, and more!

BUILDING A PROFESSIONAL MEDIA KIT

with Ebony Love

Media kits are not just for celebrities! A media kit can be the key to establishing your credentials and setting yourself apart when pursuing publishing opportunities, ambassadorships, affiliations, and partnerships. Learn the components of a media kit that make your brand and personality shine.

TRADEMARKS FOR QUILTERS

with Heather McFarlane

Trademarks protect your brand name and allow your customers to associate your name with your goods and services. Learn about the basics of obtaining a trademark, best practices in using your trademark, and avoid infringing others’ trademarks.

/SUNDAY, OCTOBER 27

 
8:30 - 9:15 AM

KEYNOTE SESSION:

LESSONS LEARNED ALONG THE WAY

with Alex Anderson

Alex shines as one of quilting’s brightest stars! She’s here to share how she has survived—and thrived—while giving her down-to-earth perspective on it all. Hear her “dos and don’ts” from the road; how and why to diversify; when and how to pick your battles; and how to discover and use your strengths. Enjoy this unique peek behind the scenes with a leading lady of the industry.

9:30 - 11:10 AM

HOW DO I, WHAT DO I, AND WHO DO I TEACH? (EXTENDED SESSION)

with Charlotte Angotti

The ins and outs of teaching in a nut shell. Lesson plans, timing, and subject matter all rolled into one—plus you can ask questions.

9:30 - 10:15 AM

CREATING A SOCIAL MEDIA STRATEGY

with Morna McEver Golletz

It's easy to get overwhelmed by all the social media choices. Learn how to focus on the right channel and use it effectively while you are at Market and after.

NEGOTIATING THE ROAD OF HARD KNOCKS

with Linda J. Hahn

Speaking as a graduate of the School of Hard Knocks, Linda learned her lessons well and is willing to share them—the joys, the hard work, the disappointments, and how perseverance is a key factor to pushing past the bumps in the road.

10:25 - 11:10 AM

SUCCESS AFTER THE THREADS OF SUCCESS

with Morna McEver Golletz

Ever go to a workshop, get home, and then not take action? This workshop is for you. Learn proven strategies to take what you learn, what you collected, and turn it into results.

INDEPENDENT PUBLISHING FOR CREATIVES

with Ebony Love

You have a book inside you, let's get it out! Learn what it takes to make your book a reality by publishing under your own imprint (or get your book proposal ready for a publisher).

11:20 AM - 12:05 PM

BUILDING A PROFITABLE AUDIENCE ON YOUTUBE

with Sue O'Very

Your audience might like pretty pictures, however, they love moving pictures. Building the right audience is critical for profitable growth. Sue will discuss three ways to build the most profitable audience for your YouTube channel.

YOU HAVE DESIGNED A FABRIC COLLECTION...NOW WHAT?

with Tula Pink

Producing a collection of fabrics is only the first step in building a successful launch. Once the design is done the real work of selling a collection begins. Building excitement for a new product and being heard on the noisy selling floor are the goals. Tula will walk you through the steps she takes to prepare a new product for the market place and set it up for success with retailers and consumers.

ALL ABOUT TEACHING CONTRACTS

with Cheryl Sleboda

Being a teacher or lecturer to guilds or groups requires a contract between you and the organizer.  Learn how to put your own contract together to cover any loose ends, and what to look for in contracts you may receive.

12:15 - 2:15 PM

LUNCHEON SESSION:

SAY YES! (THEN FIGURE IT OUT)

with Kimberly Einmo

To get your foot in the door, it takes courage and a leap of faith. Speaking from more than 25 years of experience in the quilting industry, Kimberly will share her experiences for jumping in head first and figuring it out as you go. The journey to success isn't always a straight path and there will certainly be detours along the way, but those detours are sometimes the best thing to ever happen! Enjoy practical advice, inspiring and humorous anecdotes, and more encouragement than you can imagine as you prepare to make your own big leap into the industry.

2:30 - 3:15 PM

FIVE STEPS TO LAUNCHING YOUR FIRST (AND NEXT) ONLINE CLASS

with Ebony Love

There are only five things preventing you from launching your online class, and they have nothing to do with you being camera-shy. Learn the steps to get your course off the "someday" list, without a huge upfront investment of time, technology, or money.

DEMO TO SELL

with Cheryl Sleboda

You have a product, now what?  How to demo your book, pattern, or tool without giving away all of its secrets and create additional sales. Teach your customers why they need to have your product and watch the money follow.

MAKE IT EASY FOR THEM TO SAY YES!

with Christa Watson

Whether you are creating a new product or looking for industry partners, make it easy for them to say YES! Learn how to avoid being a diva, why it's important to “just ask,” and how to turn a "no" into a "yes."

3:25 - 4:10 PM

INTELLECTUAL PROPERTY ROADMAP AND STRATEGY SESSION: COPYRIGHT

with Dr. Elizabeth Townsend Gard

How should we think about copyright in a creative business? Explore all of the basics, including copyright registration; copyright notice and rights statements; cease and desist letters; notice-and-take down; and strategies for fan-based derivative works.

ARE YOU READY FOR A BOOTH?

with Morna McEver Golletz

Showcasing your work in a booth is a great way to make sales, meet new customers, and grow your business. Learn how to tell when you are ready, tips for creating/staging a booth, and keys to success.

PLAN-DO-SUCCEED: HOW TO CREATE A BUSINESS PLAN

with Nancy Sauer

This class will introduce fabric arts entrepreneurs to the basics of successful business plans. Topics covered will include: business concept definition, market analysis, operations, supply chain and contingencies, human resources, financials, and marketing.

4:20 - 5:05 PM

HOW TO DO IT ALL...AND SURVIVE

with Andy Knowlton

As an entrepreneur you need to wear many hats. How will you do it all? Explore tools, tips, and tricks for staying organized, keeping an editorial calendar, using social media schedulers, goal tracking, and still having time for a little Netflix each day.

LEGAL AND PRACTICAL TIPS FOR RUNNING A SUCCESSFUL BUSINESS

with Heather McFarlane

This class introduces new business owners to limiting their liability through incorporation and insurance; negotiating and creating simple contracts; serving as a good employer; and marketing.

BUILDING A PERSONAL BRAND

with Cheryl Sleboda

What do you do when the brand you need to promote is YOU? Brands are not just corporations anymore. Learn how to build a personal brand and leverage it through your social media and marketing.

/MONDAY, OCTOBER 28

 
8:30 - 9:15 AM

KEYNOTE SESSION:

INDUSTRY PANEL DISCUSSION

with Mark Hyland, Heidi Kaisand, and Mickey Krueger

9:30 AM - 3:00 PM

MENTORSHIP PROGRAM AND MARKET SHOW FLOOR ACCESS

9:30 - 9:45 AM: Meet Your Mentor

9:45 - 11:45 AM: Market Show Floor Access

Noon - 12:15 PM: Brief Q&A with Mentors

12:15 - 3 PM: Market Show Floor Access

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